Leon Edwards UFC 278 Victory

Rocky defeats Kamaru Usman

In the adrenaline-pumping world of combat sports, few moments have been as electrifying as when Leon “Rocky” Edwards sent shockwaves through the MMA universe, delivering a thunderous knockout blow to Kamaru Usman with less than a minute to spare at UFC 278. Recognising the historic significance of this event, GOAT was entrusted with a unique task: building a creative and one-of-a-kind digital archive that would immortalise this legendary moment in mixed martial arts.

Over 180,000 Fight Replays Online

Fans, enthusiasts, and combat sports aficionados have flocked to the website, eager to relive the breathtaking fight and Edwards’ epic victory. Fight views directly from the website have skyrocketed, with over 180,000 recorded within the first 3 months alone. This surge in viewership highlights not only the impact of the historic fight but also the effectiveness of the digital archive in delivering this memorable content to fans around the world.

Birmingham Childrens Hospital

Moreover, the integration of Birmingham Children’s Hospital Charity has allowed fans to give back to a worthy cause. The website has facilitated many donations, with the proceeds contributing to the well-being of young patients at the Birmingham Children’s Hospital. This unique combination of memorable sports moments and philanthropic endeavors sets the digital archive apart, making it not just a platform for entertainment but also a force for good, fostering a sense of community and compassion among combat sports enthusiasts. GOAT‘s innovative approach has provided a lasting testament to an iconic moment in combat sports history.


We're WordPress VIP Technology Partners


We're Shopify Plus Development Partners


Bespoke Ground-Up Website Development

WordPress and Shopify Experts

GOAT design and develop websites and online stores that are flawless in both form and function. In most cases, we use either WordPress or Shopify, the two most popular platforms on the planet. If your requirements are more complex, we also undertake fully bespoke ground-up builds. Our decades of website design, development, and UI optimisation experience means we know how to design your website in such a way that we structure your content for best performance and ultimately, conversion – our strategic design process is focused around leading your visitors on a subtle yet considered journey towards pre-determined business goals.

Scroll to Top